CAN HIGH FASHION BRAND MARCHESA SURVIVE AMID HARVEY WEINSTEIN ALLEGATIONS?

Marchesa designer Georgina Chapman announced on Tuesday that she was leaving her husband, Harvey Weinstein, 65, following the blockbuster New York Times deep dive into the Hollywood mega-producer’s decades-long sexual harassment accusations.

Chapman, 41, who has two young children with the mogul, expressed remorse in her announcement, for the pain Weinstein’s accusers experienced because of his “unforgivable” behavior.

However, Chapman must now deal with the fallout, with the future of her high fashion brand, Marchesa, up in the air. The label, which she launched in 2004 with Keren Craig, is inextricably linked to Weinstein who invested significantly in the company and championed it. Weinstein used his friendships and connections to top celebrities to bolster the brand by getting A-list actresses to wear Marchesa gowns on red carpets.

marchesa Theo Wargo Getty Images

Marchesa really took off after Renee Zellweger – at the height if her fame – wore one of its dresses to the London premiere of Bridget Jones: The Edge of Reason. Weinstein also reportedly urged stars like Sienna Miller, who starred in 2006’s Factory Girl, produced by The Weinstein Company, to wear his wife’s designs. Miller subsequently wore an embellished Marchesa gown to the 2007 Golden Globes.

Weinstein also allegedly threatened to pull publicity funding for the 2005 feature, Transamerica, if the film’s star Felicity Huffman did not wear Marchesa designs on the red carpet.

Some are calling for a boycott of the brand associated with Weinstein. A planned preview of an upcoming Marchesa collection was cancelled and jeweler Helzberg Diamonds is suspending their collaboration with Marchesa on a bridal line.

If the stain of Weinstein’s alleged transgressions cannot be washed from the brand, it remains to be seen if Marchesa can survive. There certainly won’t be A-list celebrities lining up to wear the designs on the red carpet anytime soon.

PHOTO: THEO WARGO/ GETTY IMAGES

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