After coming under heavy criticism, Pepsi has apologized in a statement for a tone-deaf advertisement, which appears to trivialize the Black Lives Matters movement which has protested over the last few years against the deaths of African-Americans at the hands of police.

The advertisement, which went up on YouTube on Tuesday, depicted young people peacefully protesting for change, with model Kendall Jenner featured handing a cop a can of Pepsi, breaking up the tension and supposedly bringing everyone together with that simple gesture.

kendall youtube

Jenner and Pepsi almost immediately came under fire for making light of a serious situation for profit. Objections came from celebrities like Lena Dunham who tweeted, “Assuming everything that can be said about faux-test Pepsi ad has been said so I’m just gonna go with this: it didn’t make me want Pepsi.”

Martin Luther King’s daughter, Bernice King, also weighed in on the controversy, tweeting, “If only Daddy would have known about the power of #Pepsi.”

Pepsi released a statement on Wednesday reading, “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”

Pepsi has since pulled the ad campaign and any promotion around it.


A r o u n d   t h e   W e b